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Something something strategy! I guess it looks like this?

When I first started as a junior PM I was faced with a bunch of problems to solve with integrations at a business intelligence SaaS company. I turned to my senior colleagues to figure out how/where to start. While they didn’t solve my problems for me, they helped me to understand the difference between a solid strategic approach vs. a lacking, impractical one. One thing they did (for which I’ll always be grateful) is introduce me to a masterpiece in strategic development: Good Strategy, Bad Strategy by Richard Rumelt.

I knew back then that two things were needed from me…


Back when I first started my career, I worked in a pretty young client success organization. It was my job to make sure that customers were correctly onboarded with business intelligence software. It was my first job out of college — I was eager to prove myself; I wanted to please customers, drive up NPS scores, and ultimately lower churn. It could have been perhaps that our software never could quite live up to its promise of “instant analytics and business insights for the SMB leader”, but I recall understanding very clearly something that was an immutable obstacle in the…


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Definitely not me programming. Well, kinda..?

When I was first starting my career in product, I felt that I was eventually going to want to become a web developer. I knew that there was a path from my junior PM position into development; it had already been done before by another colleague who was now a seasoned backend developer. My boss was gracious enough to give me that career development option as well, so I took it! Of course now I realize that product is definitely what I enjoy more than programming (at least professionally), but I was thrilled to learn how to utilize the same…


The shaping method leads the discovery phase by leveraging technical availability, data-driven decisions, and emotionally intelligent discussion.

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Shaping clay is cool. Shaping diagnoses is even cooler.

If you break product management down to its core, you’ll find two sides to it: finding a problem to solve, and correctly solving said problem. If you accomplish this feat, you’re essentially a good product manager. The discovery phase of product management deals with identifying problems to solve and the means by which technology can (and/or should) solve them. In SaaS more specifically, the methods of discovery may differ but the foundation remains the same. With systems integration-specific product management, the discovery phase is extra important. Why? Because you’re not only dealing with how to provide a killer experience with…


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Ah…sweet, SO sweet MS-DOS.

Let me start this off by saying that I am a nostalgia guy, especially for the early 90s computer games running on MS-DOS and much earlier versions of Windows. Remember those? The games that our older brothers/dads would never let us play for fear of us erasing their save file, or getting peanut butter on the floppy disc, etc. My grandfather on my dad’s side (Bompa) was an electrical engineer. He loved tinkering for hours and hours with all sorts of electronics. …

Drew Hemsley

Data-driven, SaaS Product Manager. Dunking on 'em since 1991!

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